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Colmar opens its new pop-up store at Milan Central Station, active from October 1, 2025 to February 25, 2026. This unique space embodies our brand's DNA: rooted in the mountains, driven by innovation, shaped by sport, and strengthened by a century of history. Inspired by the Lagazuoi cable car in Cortina d'Ampezzo, the concept combines design, technology, and storytelling to create an immersive brand experience.

The installation is also a tribute to the champions who, over the decades, have carried Colmar with them to victory, and is a symbol of the deep connection between our brand and excellence in winter sports.