
about Colmar
OUR VALUES

Guiding Principles
Every action, initiative, and project embodies the values that Colmar believes in and upholds every day. Since the very beginning.

From the very beginning, Colmar has been connected to sport, a bond that has largely contributed to shaping the company's character. Colmar's quintessential sport is skiing, an individual discipline practiced in challenging environments, which perhaps more than others embodies the challenge against oneself and the dedication required to improve every day. Pursuing one's passion, with consistency and devotion, is the philosophy at the heart of Colmar's way of working and living. It's in the company's DNA to push the finish line further each time, to intensify the competition with itself, to aim ever higher.
Colmar is Style

Style is a powerful expression of personality, the result of complete self-knowledge and an open mind that can capture and uniquely interpret external influences, societal changes, and the nuances of the world. Colmar's personality can be found in every garment produced by the company and embodies a style refined through years of experience, research, and achievements, with the understanding that remaining true to oneself requires constant renewal, embracing new ideas without forgetting one's roots.
Colmar is Innovation

Innovation, research, and attention to every detail are key principles in the design and creation of Colmar-branded products. Anticipating the future and leading the change: an approach made tangible through numerous insights, significant collaborations, and many patents that have made the company a benchmark in the field of technical and sportswear. From the very beginning, Colmar has been committed to finding cutting-edge solutions that allow athletes to reach high performance and ensure customers constant attention to their needs.
Colmar is History

Experience and tradition are distinctive elements of Colmar, an Italian company with a solid heritage, firmly rooted in its territory and family, and with an open outlook that reaches beyond: to a global market, to new horizons and possibilities. Every moment of its history, like a baton passed down from generation to generation, inspires the company to continue producing quality garments with the same care and dedication as yesterday, and to embrace the future and new challenges with commitment and responsibility.