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three people looking at the camera for a colmar shooting, with blue sky as a background
Yellow texture with logo colmar
Two skiers with skies on their shoulders looking at sunset
Black and white image of a skier of the 60 that looks in the camera
Skieer in the wind gallery with black background
Stillife with pants, shoes, hat
  • Our Values
  • Athletes and Federations
  • Carriers
  • Contacts
Governance
  • Management Team
  • Ethics & Responsability
  • Supply Chain
Sustainability
  • Product
  • Environment
  • People
HeritageHeritage
InnovationInnovation
  • News
  • Podcast
Photographic shot with a model in the foreground and other subjects behind

about Colmar

OUR VALUES

Photographic shot with a model in the foreground and other subjects behind
Our values

Guiding Principles

Every action, initiative, and project embodies the values that Colmar believes in and upholds every day. Since the very beginning.

Colmar is Sport

There is no curve where you cannot overtake

From the very beginning, Colmar has been connected to sport, a bond that has largely contributed to shaping the company's character. Colmar's quintessential sport is skiing, an individual discipline practiced in challenging environments, which perhaps more than others embodies the challenge against oneself and the dedication required to improve every day. Pursuing one's passion, with consistency and devotion, is the philosophy at the heart of Colmar's way of working and living. It's in the company's DNA to push the finish line further each time, to intensify the competition with itself, to aim ever higher.

Colmar is Style

Style is the imprint of what one is in what one does

Style is a powerful expression of personality, the result of complete self-knowledge and an open mind that can capture and uniquely interpret external influences, societal changes, and the nuances of the world. Colmar's personality can be found in every garment produced by the company and embodies a style refined through years of experience, research, and achievements, with the understanding that remaining true to oneself requires constant renewal, embracing new ideas without forgetting one's roots.

Colmar is Innovation

Details make perfection, and perfection is not a detail

Innovation, research, and attention to every detail are key principles in the design and creation of Colmar-branded products. Anticipating the future and leading the change: an approach made tangible through numerous insights, significant collaborations, and many patents that have made the company a benchmark in the field of technical and sportswear. From the very beginning, Colmar has been committed to finding cutting-edge solutions that allow athletes to reach high performance and ensure customers constant attention to their needs.

Colmar is History

The best things are achieved only with the greatest passion

Experience and tradition are distinctive elements of Colmar, an Italian company with a solid heritage, firmly rooted in its territory and family, and with an open outlook that reaches beyond: to a global market, to new horizons and possibilities. Every moment of its history, like a baton passed down from generation to generation, inspires the company to continue producing quality garments with the same care and dedication as yesterday, and to embrace the future and new challenges with commitment and responsibility.