On 31 October 1923, Mario Colombo, together with his wife Irma, founded Manifattura Mario Colombo & C. The company initially produced felt hats and gaiters, then moved onto work clothes. The brand name, Colmar, came up almost for fun: one afternoon, Mario was chatting with some friends and scribbling a few names on a pack of cigarettes, until they realized that all they needed was to combine the initials of his surname and his first name. It was done: Colmar. Meanwhile, in the snow-capped mountains, small groups of pioneers performed with improvised equipment: they called them skiers, written with a ‘k’ also in Italian (the correct word in Italian is with a “c”). Colmar’s durable work overalls were perfect for them.